“Secretum Donut Mundi Ordinem”
Inspired by the secret societies of the world, this excellent bit of branding by José Velázquez and Ceci Peralta utilizes simple (but beautiful) graphic illustrations and bold colour to create a truly unique brand identity for one underground Donut shop in Mexico.
It helps that the shops donuts look pretty amazing too.
Check out their project page HERE.
“I hereby declare to keep the secret alive”